TAKE A LOOK AT THE CURRICULUM
Proof that our low program cost doesn't reflect the high value... 👇
Before You Start
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Action Step Checklist:Â (Complete before progressing)
Mindset & Foundational Training For Agency Owners
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Focusing on IPA's
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​Smart Work VS Hard Work
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​Monitoring Overheads & Keeping Business Expenses Low
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Over-delivering on Service Delivery: A "Results First" Approach
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​Instant Gratification vs Long Term Gratification
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​168 Hours: Time Management (Tracking Sheet Included)
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​The SMMA Commitment
Module 1 - Getting Started: The Basics
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Social Media Marketing & Management: The Business Model
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​Freelance vs Agency: What is the best structure for your business?
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​Picking a Niche: Should Your Niche Down?
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​The Essentials: Before We Start
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​Action Step Checklist: (Complete before progressing)
Module 2: Client Acquisition on Upwork
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​How To Set Up Your Profile & Get Your Account Approved
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​How To Optimize Your Upwork Account
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​Portfolio, Skills, Employment History etc
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​How To Write a Stand-Out Authoritative Profile
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​What Hourly Rate You Should Be
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​Why Having A Sales Video On Your Upwork Profile is Essential
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​How To Write A KILLER Cover Letter
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​How To Apply For Jobs & What Jobs To Apply For
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​The QUICKEST Method for Upwork Outreach
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​Why Connects Are The Best Investment You Will Ever Make...
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​How To Get Clients With NO Previous Experience
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​How To ALWAYS Receive 5-Star Reviews & Feedback
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​Modelling Success: Freelancers
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​Screening Questions: Automating The Process
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​Personalized Upwork Outreach: How To Get a High Response Rate
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The Upwork Lead Generation Funnel
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​How To Setup Fixed-Rate Recurring Payments on Upwork
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​The 'AND www.' Method
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​Easiest Way To Get Upwork Clients As a Beginner (Secret Strategy) - Low Application Filters
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​Action Step Checklist: (Complete before progressing)
Module 3: LinkedIn Outreach
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How To Get Warm Leads & Clients Using LinkedIn (Easy & Secret Method)
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​Building Your Attractive LinkedIn Profile (Entice Your Prospects)
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​How To Find Your Prospects Contact Info (Massively Increase Responses)
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​Best Outreach Scripts & Subject Lines (Script Included)
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​The Pronged Outreach Approach
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​​Action Step Checklist: (Complete before progressing)
Module 4: Client Acquisition: Additional Outreach Methods + Scripts
Module 5: Outreach & Conversion Tracking
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​The Conversion Calendar: Keeping Track Of The Numbers
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​​​​Action Step Checklist: (Complete before progressing)
Module 6: Calendar Booking (Increase SUR% & Increase Authority)
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​Creating a Calendar Booking System
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​Optimizing Your Calendar To Increase Authority
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​How To Increase Your Show Up Rate % Using Automated Reminders
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​​​​​Action Step Checklist: (Complete before progressing)
Module 7: Pricing, Invoicing & Getting Paid
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Value Based Pricing: Debunking The $/Per Hour Myth
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​How To Price Your Services
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​Fixed Rate vs Hourly Pay
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​How To Invoice Manually & Accept Payments Using Stripe
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​How To Customize Your Stripe Invoices
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How To Invoice Your Clients & Get Paid Using PayPal (Recurring Payments)
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​How To Save On Fee (3 Tips)
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​How To Send Electronic Contracts
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​​​​​Action Step Checklist: (Complete before progressing)
Module 8: Contract Templates - Swipe & Deploy
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​SMMA Service Agreement Contract (Contract Template Included)
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​lndependent Contractor Agreement (Contract Template Included)
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​Non-Discolsure Agreement NDA Template (Contract Template Included)
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​​​​​Action Step Checklist: (Complete before progressing)
Module 9: Sales & Closing Clients
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TYO vs TYPF - Selling Facebook Ad & SM Management Services
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​Setting Up A Zoom Call for Meetings
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​Logical Selling & Emotional Selling
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​Travelling To In-Person Meetings: The Ultimate Reciprocity Strategy
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​Buyer/Seller Dynamic
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​Why you NEED to get Prospects on the phone
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​Stop Sending Proposals... It Is Costing You Thousands of $$$'s
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​Securing The Close on The Call (Get Paid Immediately)
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​Close Your Client EVERY TIME With These Closing Lines!
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​How To Structure The Marketing/Paid Ads Discovery Call (Sales Script Included)
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​How To Structure The Social Media Management Discovery Call (Sales Script Included)
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​How To Up-Sell Your Services!
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​​​​​​Action Step Checklist: (Complete before progressing)
Module 10: Onboarding Process & Taking On New Clients Efficiently
Module 11: Building Authority
Module 12: Results: Facebook Ads (The Basics)
Module 13: Results: Facebook Ads Advanced - *COMING SOON*
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​Grow Your FB Page As a By Product Of The Ads.. (Here's How)
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​Increase Conversions On Cold Interest Targeting With THIS Simple Technique (E-com)
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​The Facebook Ads Retargeting and Post Purchase Strategy Masterclass
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​​​​​​​​​​Action Step Checklist: (Complete before progressing)
Module 14: Results: Social Media management
Module 15: Building your top 1% team (hiring media buyers, vA's, SM managers)
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The Contractor Wall - Get Access to VAs, Social Media Managers & FB Advertisers
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​Why You NEED To Hire A Team
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​Why The Cheapest Aren't Always The Cheapest...
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​Why You Should Hire The TOP 1%
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​Communication Is KEY!
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​Hiring a Facebook Ads Contractor/White Label Team
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​How To Hire Social Media Managers (LIVE Example)
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​How To Hire Administrators & Virtual Assistants (LIVE Example)
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​Request a Virtual Assistant HERE
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​How Much To Pay Your Team - Fixed vs Hourly vs Salary
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​How To Give Business Manager Access on Facebook (To Your Team)
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​How To Find a Local Accountant
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​How To Ensure Password Security
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​​​​​​​​​​​Action Step Checklist: (Complete before progressing)
Module 16: Project Management (work flow, productivity, Management, Trello)
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​How To Maximize Work Flow, Improve Productivity and Manage Your Business With Trello
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​​​​​​​​​​​​Action Step Checklist: (Complete before progressing)
Module 17: Unbreakable Systems (Scaling to 6/7 figures by automation)
Module 18: Increasing Client Retention
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Increase Client Retention With This SIMPLE Weekly Update Technique
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​Proactivity Over Reactivity
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​Good & Fast Communication
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​Have Set 'Office Hours' To Set Real Expectations
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​How To Avoid Large Negative Churn By Setting Real Expectations
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​​​​​​​​​​​​​Action Step Checklist: (Complete before progressing)
Module 19: Scale with a referral program
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​How The Referral Program Works
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​Referral Program - MY REAL EXAMPLE
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​Referral Program Swipe & Deploy Slides
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​​​​​​​​​​​​​​Action Step Checklist: (Complete before progressing)